Sound Bite Blunder As Mitt Romney Tells Soledad O'Brien: 'I'm Not Concerned...
VideoChalk up another sound bite blunder for Mitt Romney. First it was “Corporations are people.” Then that doozy was followed by “I like to fire people.” Just this past week he said “The banks aren’t...
View ArticleMitt Romney's Bain Capital Image Problem -Media Training
VideoOne of the key issues framing the Republican primary race and one that will certainly be highlighted during the general election if Romney were to get that far is his role in Bain Capital. The...
View ArticleShould I do video blogging? -media training
Image via Wikipedia Yes. Anything you do in a text format, you should also do in a video format. You don’t have to hire Spielberg or Lucas to direct; just talk to a webcam and put out your ideas. The...
View ArticleHow long should an Internet video be? -media training
Image via Wikipedia As long as it takes, is the short answer, but it is more complicated than that. Some Internet sensations like Gary Vaernerchuck of TV Wine library does videos of 10-30 minutes of...
View ArticleShould I worry about overexposure? -media training
No. This is a frivolous worry. The chances of you ever becoming overexposed are slim and none. Yes, there is a danger of you receiving too much negative publicity if you fail to communicate properly...
View ArticleHow should I decide what interviews to do and what interviews not to do?...
Image via Wikipedia My advice? Do ‘em all. Sure, if you are a high profile, conservative TV preacher you mind not want to do an interview with a hard-core pornographic magazine like Hustler. And if...
View ArticleAre you credible? -media training
For more information on media and presentation training please visit http://www.mediatrainingworldwide.com, http://www.mediatrainingworkshop.com and continue reading...
View ArticleHandling the media during a crisis -media training
During a crisis, preparation for the media should be done exactly the same as you prepare for any other media interview. Everything is the same, except that everything is different. Everything is the...
View ArticleShould you be accessible to the media all the time? Or can you schedule...
Image by AFP/Getty Images via @daylife If you really want to be successful with the media, then you had better be assessable 24/7. No one in the media cares what is convenient to you. Unless you are...
View ArticleWhat should I do immediately after every interview? -mediatraining
Image via Wikipedia Watch the video of your interview. If it wasn’t a TV interview, then watch the video of yourself that you created using a Flip or other small, portable video camera. Write down...
View ArticleControlled message versus editorial land grab -media training
Image via Wikipedia Before every media interview, you must decide what your goal is. The vast majority of the time most people are better off focusing on a specific, 3-part message. However, they may...
View ArticleWhat do you do 5 minutes before your TV interview is about to start?...
Image via Wikipedia Look in a mirror. Make sure your hair looks the way you want it to. Make sure nothing is stuck on your teeth. Ensure that your makeup is evenly applied. Make sure your tie, blouse,...
View ArticleAre you media literate? -mediatraining
Image via Wikipedia Media literacy used to mean you could read a newspaper (this thing called paper that had news printed on it) and watch TV newscasts and have some understanding of what is going...
View ArticleWhat are the 4 specific things you want to accomplish in every media...
Image by AFP/Getty Images via @daylife All of my clients are different in that they all have different messages and styles they want to communicate through the media. And yet everyone is the same. It...
View ArticleMilking the interview for more -mediatraining
Image by Getty Images via @daylife Why settle for just one interview on one subject if you can get two or three in one sitting? Anytime I do one interview I pitch the reporter at the very end to see...
View ArticleWhat should be my goals in any media encounter? -Media Training
Image via Wikipedia Like with any other aspect in life or business, it’s good to have some specific goals beyond merely showing up! Most people don’t get much out of their media encounters because...
View ArticleAnalysis of President Obama's State of the Union Speech -Media Training
Video President Obama’s 2012 State of the Union speech could easily have been billed as his rebuttal to the beating he has been taking over the last two months from his would-be Republican challengers...
View ArticleWho Won The NBC News Florida Republican Debate? -Media Training
Video Newt Gingrich showed that he is equally comfortable debating his Republican opponents as both a fiery underdog and an even keeled front runner. Gingrich gets major points for not falling back on...
View ArticleWho Won The CNN South Carolina Republican Debate? -Media Training
Video Newt Gingrich made a splash at the start of the debate condemning moderator John King for asking about recent claims made by Gingrich's ex-wife. Two standing ovations followed which will all but...
View ArticleWho Won The Fox News South Carolina Republican Debate? - Media Training
Video Newt Gingrich reappeared as a force and voice during last nights Republican debate in South Carolina. Newt went on the attack and was the crowd favorite most of the night. Gingrich even went toe...
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