What Are The 4 Specific Things You Want To Accomplish In Every Media...
All of my clients are different in that they all have different messages and styles they want to communicate through the media. And yet everyone is the same. It doesn’t matter if my client is a...
View ArticleWhat Does Mitt Romney's Media Message Need To Be In New Hampshire. Mike...
Video My colleague Mike Bako offers analysis and wrap up from the Iowa caucuses as well as a look ahead to what the media message needs to be from Mitt Romney in New Hampshire. For more information on...
View ArticleAre You Media Literate? -Media Training
Image via Wikipedia Media literacy used to mean you could read a newspaper (this thing called paper that had news printed on it) and watch TV newscasts and have some understanding of what is going on....
View ArticleWho Won The New Hampshire ABC News Republican Debate? -Media Training
Video Mitt Romney came away a winner because no one attacked him. Another big winner of the night was Ron Paul, who finally gave a good answer about the racist claims and who attached Santorum with...
View ArticleWill Voters "Fire" Mitt Romney After 'I like being able to fire people'...
Video Every politician, business leader and public figure should learn from the comments Mitt Romney made earlier today when replying to a question about health insurance. Romney stated that “I like...
View ArticleIs it Fair To Quote Mitt Romney On "Firing?" -Media Training
Image by AFP/Getty Images via @daylife There is a great deal of nonsense surround the fairness of quoting Mitt Romney saying “I like to be able to fire people.” Romney defenders scream that this quote...
View ArticleWho Won The Fox News South Carolina Republican Debate? - Media Training
Video Newt Gingrich reappeared as a force and voice during last nights Republican debate in South Carolina. Newt went on the attack and was the crowd favorite most of the night. Gingrich even went toe...
View ArticleWho Won The CNN South Carolina Republican Debate? -Media Training
Video Newt Gingrich made a splash at the start of the debate condemning moderator John King for asking about recent claims made by Gingrich's ex-wife. Two standing ovations followed which will all but...
View ArticleWho Won The NBC News Florida Republican Debate? -Media Training
Video Newt Gingrich showed that he is equally comfortable debating his Republican opponents as both a fiery underdog and an even keeled front runner. Gingrich gets major points for not falling back on...
View ArticleAnalysis of President Obama's State of the Union Speech -Media Training
Video President Obama’s 2012 State of the Union speech could easily have been billed as his rebuttal to the beating he has been taking over the last two months from his would-be Republican challengers...
View ArticleWhat should be my goals in any media encounter? -Media Training
Image via Wikipedia Like with any other aspect in life or business, it’s good to have some specific goals beyond merely showing up! Most people don’t get much out of their media encounters because...
View ArticleMilking the interview for more -mediatraining
Image by Getty Images via @daylife Why settle for just one interview on one subject if you can get two or three in one sitting? Anytime I do one interview I pitch the reporter at the very end to see...
View ArticleWhat are the 4 specific things you want to accomplish in every media...
Image by AFP/Getty Images via @daylife All of my clients are different in that they all have different messages and styles they want to communicate through the media. And yet everyone is the same. It...
View ArticleAre you media literate? -mediatraining
Image via Wikipedia Media literacy used to mean you could read a newspaper (this thing called paper that had news printed on it) and watch TV newscasts and have some understanding of what is going...
View ArticleWhat do you do 5 minutes before your TV interview is about to start?...
Image via Wikipedia Look in a mirror. Make sure your hair looks the way you want it to. Make sure nothing is stuck on your teeth. Ensure that your makeup is evenly applied. Make sure your tie, blouse,...
View ArticleControlled message versus editorial land grab -media training
Image via Wikipedia Before every media interview, you must decide what your goal is. The vast majority of the time most people are better off focusing on a specific, 3-part message. However, they may...
View ArticleWhat should I do immediately after every interview? -mediatraining
Image via Wikipedia Watch the video of your interview. If it wasn’t a TV interview, then watch the video of yourself that you created using a Flip or other small, portable video camera. Write down...
View ArticleShould you be accessible to the media all the time? Or can you schedule...
Image by AFP/Getty Images via @daylife If you really want to be successful with the media, then you had better be assessable 24/7. No one in the media cares what is convenient to you. Unless you are...
View ArticleHandling the media during a crisis -media training
During a crisis, preparation for the media should be done exactly the same as you prepare for any other media interview. Everything is the same, except that everything is different. Everything is the...
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